Keeping with the sports theme of my last FAR post, I decided to look at a sport which has been typically lacking in female viewership and participating, American football. Over the last five years, there has been an overt attempt to change the way sports, and especially American football, is advertised and marketed. It is true, there are certain sports which not only have been heavily male centric in participation but also in its viewership. Yet, in 2016, viewership of sports no longer seems to be restricted to gender. Men and women are packing stadiums, turning the TV on, and signing up for fan clubs to support their favorites teams and athletes. Continue reading “Changing How Football Sells by Anjeanette LeBoeuf”
