botox – Feminism and Religion

A woman’s body has become a site of commodification to such extreme that even her most basic necessities are not spared. Products meant for hygiene or comfort ; razors, deodorants, tampons, shampoos are packaged, scented, and coloured in ways that signal femininity, pushing them into a hyper-aesthetic zone of the departmental store. This creates a glaring economic contradiction: men’s products, often identical in function, are sold cheaper, while women pay a premium simply for their gender. But the exploitation is not merely financial. By demanding that her essentials adhere to socially approved standards of beauty, the market sends an unambiguous message: a woman’s needs, her very body, are only legitimate when they are commodified, beautified, and consumed in accordance with society’s expectations. The Pink Tax is thus not just a matter of inflated prices, it is a subtle enforcement of control, conditioning women to invest continuously in an ideal that is neither natural nor negotiable.

But this exploitation extends far beyond commercialized markets and seeps into the routines of everyday life. A tailor may charge different rates for the same shirt depending on the gender it is intended for, while a simple haircut at a salon can cost women far more than men, despite the identical service. Men’s consumption remains largely practical, functional, and unembellished, whereas women are expected to pay for aesthetic compliance at every turn. This raises the question: is the female market driven merely by trends or gullibility, or is it a reflection of deeper societal pressures — an unspoken demand that a woman’s body and appearance must conform to rigid standards of femininity in order to be socially acceptable? Is the answer in the very language and design of advertising Taglines like “You’re worth it” or “Strong is beautiful” which carry a psychological imperative, subtly instructing women to compare, conform, and continually invest in their appearance as a measure of worth ? These subliminal marketing strategies are deeply rooted in social comparison theory, objectification and fear appeal/protection motivation theories.