Any woman who has eaten a big holiday meal with her family or had a weekend brunch with girlfriends has probably heard the following words: “I’m so bad, but I’m going to order…” or “I shouldn’t, but…” or “I’m being good; I skipped dessert.” Foods and the recipes in cookbooks marketed towards women are described as “sinfully delicious,” especially if they are low-carb, or low-fat, or low-sugar. “Sinfully delicious” diet food can be enjoyed “without the guilt.” Further marking the matrix of food, women, and “bad” behavior or sin, is the intimate relationship between food, women, and sex. Recent Carl’s Jr./Hardee’s commercials feature swimsuit model Kate Upton making out with – nearly making love to – a hamburger. This love scene takes place in a convertible, at a drive-in, the classic site of American, teenage, illicit sex. The take-out bag is used as a prop to conceal Upton’s vagina, as she spreads her legs for the camera. Another commercial, for Lay’s potato chips, features a women biting her lip while she slowly peels open the bag, set to Al Green’s “Let’s Stay Together.”
A seeming contradiction emerges between these two discourses: one that persists within and between women, who are expected to be on a diet and who speak, and are spoken to, about food in terms of morality, “good” and “bad.” At the same time, women eating, especially eating greasy, fatty, comfort food, as long as these women are thin and attractive, has become a quintessential symbol for sex, and is used most particularly to market food to men. Continue reading ““Eating Our Words” Decoupling Women’s Eating Habits from the Language of Sin: Part 1 by Stefanie Goyette”
Feminism and Religion 