Bollywood – Feminism and Religion

The Second Skin: Lipstick, Lies and Lead part 1 by Sabahat Fida

A woman’s body has become a site of commodification to such extreme that even her most basic necessities are not spared. Products meant for hygiene or comfort ; razors, deodorants, tampons, shampoos are packaged, scented, and coloured in ways that signal femininity, pushing them into a hyper-aesthetic zone of the departmental store. This creates a glaring economic contradiction: men’s products, often identical in function, are sold cheaper, while women pay a premium simply for their gender. But the exploitation is not merely financial. By demanding that her essentials adhere to socially approved standards of beauty, the market sends an unambiguous message: a woman’s needs, her very body, are only legitimate when they are commodified, beautified, and consumed in accordance with society’s expectations. The Pink Tax is thus not just a matter of inflated prices, it is a subtle enforcement of control, conditioning women to invest continuously in an ideal that is neither natural nor negotiable.

But this exploitation extends far beyond commercialized markets and seeps into the routines of everyday life. A tailor may charge different rates for the same shirt depending on the gender it is intended for, while a simple haircut at a salon can cost women far more than men, despite the identical service. Men’s consumption remains largely practical, functional, and unembellished, whereas women are expected to pay for aesthetic compliance at every turn. This raises the question: is the female market driven merely by trends or gullibility, or is it a reflection of deeper societal pressures — an unspoken demand that a woman’s body and appearance must conform to rigid standards of femininity in order to be socially acceptable? Is the answer in the very language and design of advertising Taglines like “You’re worth it” or “Strong is beautiful” which carry a psychological imperative, subtly instructing women to compare, conform, and continually invest in their appearance as a measure of worth ? These subliminal marketing strategies are deeply rooted in social comparison theory, objectification and fear appeal/protection motivation theories.

I Am Queen by Vibha Shetiya

Vibah I started this post just after getting back from an India trip, always very challenging because of memories that haunt me not only through their high negative recall value, but also in that I often find myself reverting to the diffident, fearful person I used to be while living there. In fact, palpitation is the first to greet me at Bombay airport even now after nearly seventeen years of being an expat. But with every trip, I also find myself evolving as a person, as a woman. And of course, it is always fun to meet up with family and old friends, all of whom I hold very dear. But the highlight of this trip was Queen.

Queen is a Bollywood movie unlike any other I’ve seen. As mentioned in a previous post, B-wood cinema if you can call it that, is made mostly of predictable, formulaic themes centering on impossible flights of fancy, not-so-subtle patriarchy, and gendered stereotypes. The good news is that in recent years, film makers have been trying to push boundaries in their own small ways, no doubt a laudable attempt in an industry where success still depends on mass consumption; box office success over critical acclaim. Queen, however, stands out in its portrayal of the protagonist Rani Mehra, a middle class young lady from Delhi (“rani” is “queen” in Hindi). Even more remarkable is that it portrays Rani’s female friends – “scantily” dressed women and prostitutes – without judgment, as human beings who are far from detrimental to Rani or the plot. Continue reading “I Am Queen by Vibha Shetiya”

Epic Drama and Epic Confusion, Courtesy of Bollywood by Vibha Shetiya

Viba I love Bollywood. The colors, the over-the-top drama, the singing and dancing, the suspension of reality for three hours…I see how it can provide a break from the challenges of everyday life for over 700 million Indians living below the poverty line (and then some). But Bollywood movies also have a frightening side to them. On one hand they transport the viewer to la-la land; on the other, this very fantasy world has the power to set social norms. And yes, it becomes confusing – no kissing, no nudity, yet vulgarity is on full display when camera angles capture the fully dressed heroine’s chest heaving to pulsating music, while she is soaked to the skin in pouring rain, dressed in white, mind you. Sometimes there is no need for the rains. Katrina Kaif’s Chikni Chameli “item” number will attest to this.

But let us move away from the “purely entertaining” angle and return to the idea that Bollywood not only reinforces cultural stereotypes but also has the potential to influence behavior that governs everyday attitudes.

I recently (re)watched Dilwale Dulhaniya Le Jayenge (And the Truelove Will Carry Away the Bride) with an American friend. DDLJ (1995) as it is fondly called is one of India’s all-time beloved movies. So much so that soon after taking office in 2014, the Indian Prime Minister, Narendra Modi declared it a show-case of Indian tradition. I can see how it touches a patriotic chord: the story centers on an Indian family living in Britain, but still “Indian at heart.” Well, the father decides that his daughters born and raised in London are Indian at heart. Of course things go terribly wrong when the older girl, Simran, falls in love with someone dad doesn’t approve of. Raj is Indian, but not a bona fide one in that he has adapted to “the shameless and derelict ways of Westerners.” The family packs their bags and moves back to India where Simran is to be immediately married off to the father’s jigri dost’s (dear friend’s) son, Kuljit. Now as one can imagine, when the film in question is a Bollywood one, this is not drama enough. There’s plenty more to come. But I’ll leave it to you to decide how much drama is drama enough… Continue reading “Epic Drama and Epic Confusion, Courtesy of Bollywood by Vibha Shetiya”