Tag: Ruth Handler

People are often surprised to learn that I actually love Barbie. Years ago, I heard a BBC interview with Ruth Handler, the creator of Barbie. In a world of baby dolls for mothering creative play, she wanted her daughter – Barbara – to have the opportunity to imagine other things, too. A computer scientist. A top executive. An astronaut. (The film shows a bit of this early intent.) Of course, no one would support her idea. Then, one day in Switzerland, she was walking past a toy shop and saw a small, plastic, adult, female doll. She had finally found a prototype! 

Unfortunately, this original Lilli doll had been created to depict an alluring, sassy, provocative “golddigger, exhibitionist, and floozy.” And Ruth specifically didn’t want her doll to be stereotypically ‘beautiful,’ because she didn’t want it to hurt girls’ self-esteem. But the only manufacturer willing to create the dolls was in Japan; their English was so limited, she finally picked up a file and literally filed off the plastic nipples in order to explain that she didn’t want the doll to have nipples.