Appealing to Values and Interests in Consumer Choices by Grace Yia-Hei Kao

“What the report also makes clear is that sweatshop labor is highly gendered. Between 71-85%…are women, the majority of whom are also under the age of 35.”

I was recently drawn into a facebook discussion about the ethics and efficacy of refusing to eat at Chick-Fil-A on account of its president’s public “we are inviting God’s judgment on our nation” opposition to same-sex marriage as well as the chain’s financial support of socially conservative groups.

I noted that consumers who boycott businesses generally do so because they believe that (1) continuing to patronize a place would be at odds with their core values, or that (2) their actions will “make a difference” by exerting financial pressure on the company to amend their ways. These two reasons could be related, though they often are not. People can act in accordance with their conscience without believing that they have accordingly instigated social change (n.b., just think of the earlier 2004 decision by the Presbyterian Church U.S.A. to selectively divest from certain companies in Israel), just as companies can be compelled to alter their policies by other means than by their clientele taking their business elsewhere.

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