We have to thank a woman named Natalie M. Kalmus for her contributions to the development of color on screen. Being a woman and the executive head of the Technicolor art department in the 1930’s was nothing short of extraordinary, and, in 1935 she released a document titled Color Consciousness in which she explored color theory and the use of color on screen. And, while this was illuminating and groundbreaking at a time, we also have some serious problems with the document that need to be re-examined from an anti-racist and feminist perspective.
Kalmus tells us how and when to use color given that particular color’s moral and psychological associations. She tells us that different colors evoke emotional reactions from the audience because these colors paint a realistic worldview. This presents a problem because, if, as Kalmus suggests, the usage of color and its associations represent a realistic worldview then the worldview Kalmus presents is an inherently racist one. Kalmus writes that black “… has a distinctly negative and destructive aspect. Black instinctively recalls night, fear, darkness, crime. It suggests funerals, mourning. It is impenetrable, comfortless, secretive.” In stark contrast to the color black, Kalmus writes that white “… reflects the greatest amount of light, it emanates a luminosity which symbolizes spirit. White represents purity, cleanliness, peace, marriage… White uplifts and ennobles, while black lowers and renders more base and evil any color.” To put it simply: black is evil and white is good. What does any of this have to do with spirituality? Well, the way we think and feel about color and how characters are depicted on screen taps into our psychological understanding of how “good” or “bad” a color is. This trickles over into our magical and spiritual practices with the notions of “Black Magic” vs. “White Magic.” We often associate someone who practices black magic as someone who works with dark or evil forces, and white magic with someone who practices magic for the good of others.
Continue reading “The Uses of Color On Screen by Freia Serafina”