They Are Trying to Trick You by Xochitl Alvizo

These chocolates embody a truth — the truth that resources are valuable, that living ethically is not ‘cheap,’ and that cheap is an illusion…

Information is everywhere and is being collected about each one of us every minute of every day. If you are reading this post on your computer you have just fed the information gathering machine new information about yourself, your interests, your trends – and if you click on any of the links embedded within this post – all the more so. Welcome to the 21st Century.

In a way it sounds terribly “Big Brother-ish.” And maybe so, but I don’t think of it that way as that would be terribly overwhelming and perhaps even paralyzing. Instead, I simply see it as capitalism in full force. Capitalism depends on a consumer economy – the more we buy the more profit a small percentage of people make. And the consumption of goods is heavily reliant on marketing, which nowadays is being streamlined more and more so that it can to be targeted and personalized for each individual. In order to do this the powers that be need information about us – detailed information and lots of it! Here enter Google and Facebook – the great gatherers of all the personal information we freely give them. They gather information and share it with corporations so that these may in turn more effectively market products to us that we are more likely to buy. We are now in what is called the Google Age, the great servant of capitalism and our consumer economy.

So what does a feminist do in the face of such an overwhelming reality? I have a few suggestions of course. First, you remember that they are trying to trick you. Seriously, they are! Continue reading “They Are Trying to Trick You by Xochitl Alvizo”

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