In my last post, Leaving Behind My First Love, I mentioned I would examine the historical significance of Pentecostalism and how it relates to the marketization of the church and patriarchal standards. I realize this is a complex topic that involves many theoretical frameworks and conceptualizations, so I do welcome your thoughts. In this post, I will be highlighting trends regarding the marketization of Pentecostalism, brand evangelism as a marketing strategy, and how concepts of neo-liberalism intersect with the Pentecostal faith.
Pentecostalism stems from Evangelical Protestantism incorporating spiritual elements such as speaking in tongues (glossolalia), charismatic leadership, religious healings, and ecstatic praise and worship. Modern Pentecostalism dates back to 1906 at the Azusa Street Revival. However, the First Day of Pentecost can be found in the Book of Acts when Jesus’ disciples gathered in a room and began to speak in different languages. Continue reading “The ‘Other’ as Target Market in Pentecostal Brand Evangelism by Andreea Nica”











